A flattering profile, a press push, a well-timed award: these build reputation. They rarely build notability, and the two are often confused to a client’s cost.
Wikipedia does not weigh how well you are regarded. It weighs whether independent, reliable sources have written about you at length. A glowing feature you arranged is, to a reviewer, a conflict, not a credential.
The subjects who struggle most are those with the strongest publicity and the thinnest independent record: much said, little of it disinterested. Reputation management and encyclopedic notability often pull in different directions.
Our advice is unglamorous. Do the work that gets independently documented, wait for the record to form, and let the entry follow. An encyclopedia is a lagging indicator of significance, never a leading one.
